R Republishing

Case study

From 14 hours to 2 hours per week: automatic video repurposing for a media agency

Studio Creativo Milano manages WordPress blogs and YouTube channels for four B2B clients. They used to download every video, trim it in an external editor, and upload manually to TikTok, Instagram, and Facebook. With Republishing they centralized import, editing, and publishing in one flow — no code required.

85%

time saved on repurposing

4×

weekly video posts per client

0

manual uploads after setup

18 min

average workflow activation time

The problem: too many steps, too few measurable results

Every week the team downloaded videos from WordPress and YouTube, exported them, adapted them to vertical format, and published account by account. Metadata errors, delays, and backlog were the norm. They needed a video repurposing tool that automated the full chain.

The solution: republish videos automatically with Republishing

They connected WordPress and YouTube as sources, TikTok, Instagram, and Facebook as destinations, and configured automatic publishing slots. Every new video article now enters the queue, passes through the built-in editor, and is distributed without manual intervention.

How they configured the workflow

1

Source connections

WordPress and YouTube linked via OAuth in under 10 minutes.

2

Multi-destination workflow

One flow per client with vertical crop, brand overlay, and preset hashtags.

3

Scheduled publishing

Automatic time slots on TikTok, Instagram Reels, and Facebook — no more late-night uploads.

4

Centralized monitoring

Single dashboard for publish status, errors, and backlog across all four clients.

Measurable results after 30 days

  • From 3 to 12 weekly video posts per client, without hiring additional staff.
  • 12 hours/week recovered: the team focuses on strategy and copy, not export/upload.
  • Zero duplicates or wrong files: every publish goes through the same controlled workflow.
  • Average time-to-publish dropped from 45 minutes to 8 minutes per piece.

Want to replicate this result?

Try Republishing free for 15 days. Connect your sources, set up a workflow, and measure how much time you recover in the first week.

Start free trial

Frequently asked questions

How long does it take to set up the first workflow?

On average 15–20 minutes: source connection, destination selection, slot setup, and test publish.

Does it work with WordPress and YouTube together?

Yes. You can create separate flows or combine different sources per client or section.

Can I adapt the video before automatic publishing?

Yes: built-in editor for trimming, text overlay, and metadata before scheduled publish.

Is a credit card required for the trial?

No. The free 15-day trial activates on registration without a card.